Museum digital strategies during the pandemic: Prado National Museum and Reina Sofia National Art Center Museum

The global pandemic derived from Covid-19 affected cultural institutions since 2020 implied an adaptation by museums to the new social reality. The context favored fostering digital interactions to connect with the public and digital communication prospered towards dialogue with society during the confinement and the Spanish state of alarm. This article analyzes the digital strategies carried out by two Spanish museum: the Museo Nacional del Prado and the Museo Nacional Centro de Arte Reina Sofia in order to understand how the four essential functions outlined by UNESCO (research, preservation, education and communication) were implemented during the pandemic. The results indicated that the communicative actions were the most used together with the educational ones. Digital technologies focused on education had as their epicenter social networks and numerous initiatives that helped educommunicate Spanish heritage during the health crisis.

Museums and the Pandemic: Strategies for the Educommunication of Heritage

This article compares the strategies between nine museums in Ecuador, Spain and Peru to address the educommunication activities developed as a result of the 2020 pandemic. Focused on content analysis, the research takes into account the activity of their web pages and the interaction on their social networks. The results show that in Spain informative and informative actions prevailed, while Ecuador and Peru focused on cultural and educational ones. The most relevant contents were oriented to the teaching-learning of heritage, mainly through the development of webinars and online conferences. © Global Knowledge Academics, authors. All rights reserved.

THE ATTRACTIVENESS OF QUEBEC'S HERITAGE SITES IN THE ERA OF COVID-19

UNESCO World Heritage site designation is an opportunity to achieve international status. Studies have demonstrated that many of these sites are major attractions to international visitors and first-time visitors. While Covid-19 has limited international mobility during 2020, this study aims to understand how those responsible for tourism and World Heritage sites have communicated the heritage of the Historic District of Old Quebec (Canada) to local and national visitors. To measure tourist attractiveness, the study analyzed publications posted on Instagram during the summer of 2020. Strategies for diffusion revealed an approach to enhance natural sites more than the cultural heritage. © Global Knowledge Academics, authors. All rights reserved.

Digital strategies for museum dissemination in the era of covid-19. a comparative study between ecuador, spain and peru

The communication strategies implemented by the museums after the COVID-19 health crisis implied the closure of the institutions to the public. Hence the need to contrast how Ecuador, Spain and Peru acted by highlighting the culture and heritage available to the population. The exploratory study was approached through mixed content analysis. The actions implemented by museums in the context of the pandemic were classified and they categorized, taking into account the type of content and resources deployed to reach the public. Finally, focus was placed on identifying UNESCO's strategic areas of action. The supranational trend registered changes depending on the situation of each country. In this sense, it was noted that the actions deployed from Spain were in line with international reports. From Ecuador and Peru, the 'Digital Activities' and the 'Activities on Social Networks' turned out to be more representative than the average described by the reports. At the thematic level, the content disseminated was mostly of a communicational and educational nature, with topics related to research and preservation being relegated. © 2021 Inst Francais Proche Orient. All rights reserved.